Eight Ways to Sell More Art

The 8 principles of fishing and marketing, by Art Publisher B. Eric Rhoads:

1. Fish Don’t Bite If Your Line Is Not in the Water
A funny thing happens when you don’t advertise. Nothing. People who believe the world will beat a path to their door if they have great artwork are simply naive. People who believe their customers will remember them because they used to advertise are also naive. If at any time your artwork is not selling, ask yourself if your line is in the water.

2. The More You Cast, the More You Catch
A good fisherman casts the line out and keeps the bait moving at all times, winding the line in, then throwing it back out again. Fishing, like selling, is a numbers game. In marketing, it’s repetition. Repetition builds reputation. Repetition has a cumulative effect. Campaigns with repetition work where single ads or e-mails rarely do. Imagine going fishing, casting one time, and going home if you don’t catch a fish.

Read More

Via: Artist Marketing

This entry was posted in Fine Art Foundry. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s